Legacy formats like GIF and MP4 are pixel-based, heavy, and limited once you need sharp scaling or cleaner integration in product UI. Lottie moves that motion into a lightweight, structured format made for modern surfaces.
LottieFyr is built for the gap between quick motion assets and production delivery. Instead of sending teams back into heavyweight tools, it gives them a focused workflow for turning raster animation into reusable product-ready output.
The workflow now also extends to static SVG artwork. Instead of only converting existing motion from GIF or MP4, teams can add lightweight preset motion to SVG illustrations, icons, and logos and export the result as Lottie JSON.